You want more customers. Generating leads to turn them into prospects is key, but without a large budget and full-time staff dedicated to lead generation, it can be difficult for small businesses.
Luckily, you don’t have to pay an arm and a leg for lead generation – there are plenty of ways around this with digital marketing! In this article, we’ll go over 4 lead-generating tactics that will help your business generate leads quickly and easily.
Use lead magnets.
Lead generation is about trying to attract someone’s attention with your lead magnets, the content you produce that is typically used for free in exchange for contact information such as an email address.
This is an effective way of generating more qualified leads because you’re providing them with valuable, free resources and they have no reason not to provide you with their email address or any other personal details (within reason) when signing up.
The lead magnets can be anything from e-books on a certain topic which might cover how they were able to generate more conversions through marketing automation software like HubSpot, access to exclusive webinars about topics important in your industry such as digital advertising techniques, downloadable workbook templates detailing different sales processes within your company etc
Ask for a referral.
Recently, I was talking with a colleague about what lead generation strategies work best for our clients. We realised that asking customers to refer their friends is one of the most effective lead-generation tactics we have available!
This strategy works well because it’s in consumers’ nature to want to share information and ideas with others they trust. They also don’t see referral requests as sales pitches so much as they do advice from someone who cares deeply about them…someone who can help make things easier!
Make your business discoverable.
Posting blog posts on your website and linking them to other sites will lead to more search engine rankings, allowing people to find you in their feed when they use google or another search engine.
These types of articles also have the potential for social media shares: people may share it with friends who are looking for similar products or services, as well as provide a link back to your site if someone is interested in checking out what you offer.
It can also lead to links from other websites that want you to post content about related topics–and, again, increase web traffic towards your business! Blogging has a lot of benefits, but one thing it does not do is take up time without giving something back.
Advertise your business.
Before starting any lead generation ad campaign, data should be your number one priority. Track leads behaviour across different parts of your organization so that you can make more informed decisions for improved campaign optimisation. Here are some of my go-to advertising solutions:
- Google Adwords is a cost-effective lead generator, and it has the added bonus of being very targeted. You can run ads to reach your ideal customer using demographic information such as location or age range.
- Facebook Ads are another tremendous lead-generating tool because they allow you to reach people who have shown interest in your products and services by “liking” your page on their profile or clicking on one of your posts. The benefit of these platforms is that they offer an instant return on investment which means they’re also less expensive than traditional forms of advertising like radio, print media, etc.
- Offernet’s Touchpoint platform provides a single media buying and data management interface for both Google and Facebook’s advertising ecosystems, as well as integration into SMS and email marketing. This makes it easy to advertise your business using multiple channels simultaneously.
- Your business’s credibility and performance improve significantly when you have an effective landing page. Here is an article about five things you should do to increase your landing page’s credibility.
Digital marketing may seem daunting, but not with the help of Bastion & Flowe’s in-house strategist to run your campaign. Book a free consultation today and see how we can work together to turn your investment into success and grow your business.