Digital Marketing, Social Media
Cape Town
Posted 3 months ago

We are seeking an imaginative and talented Copywriter who has an analytical mind to join our vibrant team. As our resident wordsmith, you’ll be responsible for crafting compelling and engaging copy that resonates with our target audience, working closely with our Paid Media Specialists to understand the numerical values which need to highlighted in report copy and reflecting on successful campaign analysis to develop compelling case studies, presentation decks and reports.


Key Responsibilities

  • Pen captivating and persuasive copy for a variety of channels, including websites, social media, email campaigns, advertisements, blog posts, and more.
  • Conceptualise data into an easy-to-understand style of copy
  • Conduct thorough research to understand target audience demographics, needs, and preferences to tailor messaging, reports and presentation decks accordingly.
  • Develop a deep understanding of our brand voice and maintain consistency across all communication channels.
  • Brainstorm innovative ideas and contribute suggestions on how to show campaigns results in an engaging manner that pushes boundaries and challenges the status quo.
  • Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
  • Stay updated on industry trends, best practices, and emerging platforms to bring fresh ideas to the table.
  • Collaborate with cross-functional teams, including marketing/sales, design, and product development/Head of Advisory, to align copy with business goals.
  • Have a passion for high-tech and big data
  • Adapt to fast-paced environments and manage multiple projects simultaneously, delivering high-quality work within given deadlines.
  • Embrace feedback and proactively seek opportunities for growth and learning to constantly improve your craft.


  • Bachelor’s degree in English, Communications, Marketing, or a related field (or equivalent experience).
  • Proven experience as a copywriter or similar role, with an exceptional portfolio showcasing a range of corporate and persuasive writing.
  • Experience in report writing is highly advantageous
  • Proficiency in understanding metrics and numerical values in campaigns to develop a storytelling  execution which highlights the success of KPI’s met.
  • Turning complex concepts into engaging narratives that resonate with diverse audiences.
  • Excellent command of grammar, punctuation, and style, with an eye for detail.
  • Familiarity with SEO principles and the ability to optimize copy for search engines.
  • Strong research skills to gather insights and understand target audience motivations.
  • Ability to work collaboratively in a team environment, adapting to feedback and incorporating ideas from others.
  • Proficiency in using industry-standard writing tools and software.


Qualities that are important to us

  • Deadline driven
  • Clear communicator
  • Team-player
  • Proactive
  • Solution-driven
  • Ready to be accountable
  • Have a keen eye for detail
  • Have a proven multi-tasking record
  • Stress-tolerant and great at shifting priorities as demands change


Perks and Benefits:

  • A dynamic and inclusive work culture that values creativity and collaboration.
  • Opportunities for professional growth and skill development.
  • Access to cutting-edge technology and resources to fuel your imagination.


Join us on this exhilarating journey where you can let your creativity run wild and make a lasting impact through the power of words. Apply now and become a key player in shaping our brand’s narrative!

Who we are:

Bastion & Flowe, a Google and Meta (Facebook) partner, is the exclusive digital command centre for Offernet, a global digital marketing technology (mar-tech) company that uses Machine Learning to optimise media placement.

Through real-time algorithmic optimisation, our proprietary software allows our digital strategists to focus exclusively on providing exceptional Returns on Adspend (ROAS). Called “TouchPoint”, this innovative platform blends data and media in real-time, making sure the right ad goes in front of the right person at the right time. It is the world’s first true end-to-end marketing platform, enabling marketers to create and execute campaigns across all media channels.

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Steenberg Business Park

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