AI-Powered Creative Revolution in Financial Services: Hand with Various Paint Colors

At the forefront of Revenu Performance Measurement (RPM), Offernet is harnessing the power of Artificial Intelligence (AI) to transform the creative process within its in-house agency, OnnetAI. In an industry where efficiency and effectiveness are crucial, OnnetAI is leveraging AI to streamline workflows, enhance creativity, and ultimately boost the bottom line for its clients.


AI Enriching the Creative Journey at OnnetAI

The process at OnnetAI involves a delicate balance of ideation, execution, and analysis, with each step informed by data and enhanced with AI. The AI algorithms at OnnetAI’s disposal sift through vast amounts of data to identify patterns and trends that would be challenging for humans to perceive. This rich, AI-driven insight fuels the creative team’s inspiration, enabling them to design more impactful, precision-targeted campaigns.


Maximizing Workflow Efficiency with AI

AI at OnnetAI goes beyond enriching creative thought—it boosts workflow efficiency as well. Automation of tasks that used to be time-intensive, such as data analysis and A/B testing, enables the creative team to concentrate their efforts on strategic thinking and innovative design. This shift away from mundane tasks towards more strategic roles elevates the work of the creative team and leads to more impactful ad campaigns.


Revenue Science and Creativity: The OnnetAI Approach

The OnnetAI team employs a strategy at the confluence of data and creativity – revenue science. This systematic approach identifies and maximises revenue opportunities by guiding the creative process using AI-based insights. A central aspect of this strategy is data-driven creative optimisation (DDCO), where AI customises ads based on real-time data. DDCO not only streamlines the creative process at OnnetAI but also ensures that the most effective content reaches the right audience at the right time through Offernet’s Touchpoint platform.


The OnnetAI Advantage in the Financial Services Sector

Trust and personalisation are key in the financial services industry, making the AI-powered creative process invaluable. By developing data-informed campaigns, the OnnetAI creative team can establish stronger connections with their audiences and generate significant engagement.


The use of AI in the creative process also leads to more efficient allocation of resources. By removing guesswork, teams can better utilise their time and resources, leading to more productive workflows and better results. These efficiencies directly translate into higher ROAS, boosting revenue for Offernet’s financial service clients and offering them a clear competitive advantage.


Offernet and its creative agency, OnnetAI, are at the forefront of AI-assisted digital marketing in the financial services industry. The AI systems the creative teams, not replace them—providing invaluable insights, boosting efficiency, and enabling more effective, revenue-boosting campaigns. With this AI-led approach, Offernet is ushering in a new era of creativity—one that is data-driven, strategic, and supremely effective.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.