Facebook is a powerful platform for businesses to connect with customers. However, if Facebook decides to delete a business’s page, the impact can be devastating. In this article, we will explore the reasons why Facebook might delete a business’s page and what businesses can do to avoid this.

Facebook pages may be deleted for a number of reasons, including failure to adhere to Facebook’s Community Standards or ineffective use of the page. Facebook will certainly take action if a page is discovered to have been set up with the goal of spamming or defrauding people, for example.

Although Facebook’s AI compliance monitors are typically accurate, there is always a chance that your page could be deleted or suspended if the AI incorrectly interprets content on the page as being inappropriate. For example, if you post a photo that looks like it might show violence or terrorism, Facebook may delete your page.


Review Facebook’s Community Standards

Facebook’s Community Standards are constantly evolving, so it is important to stay up-to-date with the latest changes. Make sure you understand what content is not allowed on Facebook, and avoid posting anything that could be interpreted as breaking the rules.


Check your content

Posts should not be too promotional, as this can look like spamming. Try to strike a balance between promoting your business and providing valuable content that your audience will engage with.

Be aware of the tone of your posts. Facebook is cracking down on clickbait, so avoid using sensationalist headlines.

Finally, check the images and videos you are sharing. Make sure they are not in violation of Facebook’s Community Standards before posting them.


Use Page Insights

Page Insights is a powerful tool that can help you understand how people are interacting with your page. Use it to track engagement rates and identify any content that is not performing well. This will help you to improve your page and make sure that Facebook does not delete it.


Monitor Your Facebook Page Quality

The Page Quality tab displays the nature of any problems affecting your page, as well as a message that will be green, yellow, or red to advise you whether your page is in danger of being deleted (unpublished), at risk of being deleted, or all clear.

Anyone who has a role on your Page can visit Page Quality.

To see Page Quality for your Page:

    1. From your Feed, click Pages in the left menu. You may have to click See More first.
    2. Go to your Page and click Page Quality in the left menu.

Use Facebook’s free music libraries.

One of the most common types of violations we find is Copyright music being used in videos. Even though our clients have paid for the content, Facebook copyright AI regularly flags and sometimes removes content until an appeal is launched. If too many warning notifications are recorded within a short period, it may result in a page being restricted.

We propose using Facebook’s free music libraries for music in video projects as a remedy. Do not use any video footage with copyrighted music or music playing in the background if you do not have explicit permission from the copyright holder. For example, cell phone videos taken of the office with someone playing music in the background or a video of your staff dancing to the latest internet dances frequently have copyright issues caused by the music in the background.


Subscribe to a social media oversight service.

If you are worried about your page being deleted, you can subscribe to a social media oversight service. These services will monitor your page and send you an alert if there is any activity that could lead to it being deleted. This will give you a chance to take action before it is too late.

Post Regularly

One of the best ways to prevent your page from being deleted is to post regularly. This shows Facebook that your page is active and engaging, and it will be less likely to delete it. Aim to post at least once a day, but more often if you can.


Be cautious about 3rd party applications.

Third-party applications can be a great way to add extra features to your page, but they can also cause problems. Ensure you only install apps from trusted sources and check the permissions before installing them. If an app is asking for too much access, it could be a sign that it is not safe.



Facebook is a powerful platform for marketing your business. Still, it is important to be aware of the rules and regulations so that you don’t accidentally post something that could get your page deleted. Follow these tips to help keep your page active and in good standing with Facebook. If your Facebook page is at risk of being deleted or has already been deleted, read my article on What to do next. 

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of Offernet.net, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.