As digital advertising becomes increasingly complex, it can be difficult for CMOs to know which metrics truly matter for their campaigns. Vanity metrics like impressions and clicks may look impressive on paper, but they don’t necessarily translate to real-world results. That’s where Bastion & Flowe comes in, using their expertise and the Offernet Touchpoint platform to map and monitor key customer touchpoints and optimise campaigns for improved customer ROAS.

At Bastion & Flowe, we understand that every customer journey is unique, so we take a personalised approach to campaign optimisation. By breaking down the customer journey into individual touchpoints, we can identify areas where campaigns are falling short and make targeted improvements that boost customer engagement and improve ROI.

Through the Offernet Touchpoint platform, we can track customer interactions across multiple channels, from social media to email to mobile apps. This allows us to build a comprehensive picture of each customer’s journey and identify pain points and areas for improvement.

But we don’t stop there. Once we’ve identified areas for improvement, we use our expertise in digital advertising to make targeted optimisations that enhance the customer experience and drive better results. Whether adjusting ad targeting, optimising landing pages, or refining email marketing campaigns, we work tirelessly to optimise each touchpoint and deliver the best possible customer experience.

By focusing on key touchpoints and prioritising customer ROAS over vanity metrics, Bastion & Flowe can help our clients succeed tremendously in their digital campaigns. Our personalised approach, combined with the power of the Offernet Touchpoint platform, allows us to break through the limitations of traditional metrics and deliver real-world results that drive business growth.

If you want to take your digital advertising to the next level, contact Bastion & Flowe today to learn more about our touchpoint mapping and optimisation services.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.