Artificial Intelligence (AI) has had a substantial impact globally, and marketing in the financial services industry isn’t exempted. The incredible power of AI in effectively managing Google Search Ads empowers businesses to achieve unprecedented success in their campaigns. From enhancing engagement to skyrocketing conversion rates, AI serves as the secret ingredient for achieving remarkable results. Let’s delve into some of the ways AI works its magic in lead generation campaigns on the Google Search platform. 


Campaign Optimisation from Call Centre Data 

AI’s astounding capabilities extend to analysing call centre recordings, enabling the identification of common customer queries and pain points. By leveraging this valuable data, AI can propose bespoke Google Search campaigns, featuring tailored keywords, captivating headlines, and persuasive callouts. For instance, if customers frequently inquire about ‘pension saving options,’ AI can recommend curating campaigns centred around this topic. This enhances ad relevance, elevates lead quality, and empowers call centres to enhance their conversion rates.


Automated Ad Text Generation 

Harnessing the power of advanced Machine Learning algorithms, AI possesses remarkable capabilities to analyse and learn from successful campaigns. This empowers users to effortlessly generate ad copy that resonates with target audiences and drives higher conversion rates. By intelligently suggesting specific phrases consistently proven to yield higher conversions in previous campaigns, AI becomes an invaluable asset to marketers.

By intelligently suggesting specific phrases consistently proven to yield higher conversions in previous campaigns, AI becomes an invaluable asset to marketers.

Advanced Keyword Discovery 

By conducting a thorough analysis of extensive and diverse datasets, bolstered by state-of-the-art AI algorithms, marketers can unlock a plethora of invaluable new keywords. For instance, envisage the AI detecting a higher than average conversion rate when female users search for “family funeral insurance compared”. In such instances, the intelligent recommendation would be to strategically incorporate this specific phrase into your keyword strategy for this audience group.


Intelligent Negative Keyword Suggestion

By harnessing its powerful capabilities, AI intelligently identifies generic search terms that generate low-quality leads or are unrelated to the business. This invaluable feature enables AI to provide recommendations for negative keywords, preventing wasted advertising expenditure.

Imagine a scenario where a company doesn’t offer personal loans to students, and the AI detects that students are using the term “spot n Klipa” when searching for a personal loans. By leveraging advanced AI algorithms, the system proactively recommends adding “Spot a Klipa” as a negative keyword. This remarkable functionality ensures that irrelevant traffic is filtered out, allowing you to focus your marketing efforts on the most relevant and valuable target audience. With such precision and accuracy, AI becomes an indispensable asset for optimising ad campaigns and maximising return on investment.

AI becomes an indispensable asset for optimising ad campaigns and maximising return on investment.


Advanced Cohort Bid Optimisation 

AI’s real-time data analysis capabilities empower marketers to unlock improved campaign performance. By suggesting optimal bid adjustments, AI maximises results. For instance, if AI consistently identifies a high-performing advert among a specific cohort during weekday mornings, it may recommend increasing bids for better outcomes during peak hours. Ultimately, human operators make final decisions based on strategic campaign goals. Their expertise ensures alignment between AI-based suggestions with broader marketing objectives, integrating them into the overall advertising strategy. This symbiotic partnership between AI and human acumen empowers businesses to make informed decisions, optimise performance, and outshine the competition.


Multidimensional Audience Segmentation 

AI possesses exceptional capabilities in analysing complex and layered data, enabling the creation of highly specific audience segments. These segments serve as the foundation for crafting tremendously personalised campaigns, resulting in significantly improved conversion rates and campaign relevance.

To illustrate this further, let’s consider an example. AI identifies a customer segment with a strong interest in ‘sustainable investing’. Armed with this invaluable insight, marketers can strategically develop a unique and precisely tailored campaign that directly appeals to this particular audience. The campaign emphasises the positive impact of sustainable investments on the environment while showcasing their long-term benefits. By addressing their specific interests, the campaign drives even greater engagement and success, fostering a deeper connection between the audience and the brand. This level of personalisation cultivates trust and loyalty, ultimately leading to enduring customer relationships.

This level of personalisation cultivates trust and loyalty, ultimately leading to enduring customer relationships.


The future of digital marketing lies in seamlessly merging the capabilities of AI with human creativity and expertise. AI provides invaluable insights and optimisations, taking on data-heavy tasks and freeing up human marketers to focus on crafting strategic campaigns. However, to maintain brand tone and ensure compliance, human review of AI-generated suggestions remains essential. As such, financial service providers can significantly increase conversion rates by integrating AI into their Google Search Ads management, following the principle of “automating the predictable and humanising the exceptional.” This symbiotic relationship unlocks AI’s full potential and ensures engaging ad content that not only attracts and engages users but also effectively converts them into paying customers.

In the ever-changing digital landscape, the effectiveness of marketing is an ongoing discussion. Amongst the hubbub of impressions, clicks, likes, and shares, marketers often find themselves navigating a sea of vanity metrics. While these metrics provide a superficial measure of engagement, they often fail to indicate any significant business outcomes. The real question that needs answering is, “Are we converting these engagements into revenue?” This requires a shift in perspective towards embracing Revenue Performance Metrics (RPM) as a more strategic approach to evaluate the impact of our marketing efforts.

Understanding Revenue Performance Metrics

Revenue Metrics (RPM) shift our focus from mere campaign activity towards revenue outcomes. It measures the impact of various marketing initiatives on sales performance. The aim is to connect every pound spent on advertising to a corresponding increase in revenue, ensuring that marketing investments contribute meaningfully to business growth.

The Need for RPM: A Lesson from Digital Advertising

A recent study by Prof. Dr. Koen Pauwels demonstrated how marketers often overlook the true effectiveness of digital adverts in boosting sales. Pauwels’ research underscores the stark contrast between firm-initiated contacts (like offline advertising and emails) and consumer-initiated contacts (such as search or visiting a website).

Most notably, it points to the efficacy of content-integrated online adverts. These are adverts that align with the user’s primary purpose on a website, thereby having a greater chance of translating into sales. A strategy doubling spending on such adverts led to a 13% sales increase – a testament to the power of effective advert targeting in delivering substantial revenue growth.

The Study: Which type of digital ads boosts sales –

Beyond Impressions: The Future is Revenue

Pauwels’ research reiterates that successful marketing should be about more than just getting people to a website. The real win lies in converting this traffic into paying customers. The study highlights a significant gap in performance marketing: the focus on vanity metrics over revenue outcomes.

Performance marketing needs to rise to this challenge. We need to rethink our strategies to go beyond the mere acquisition of users and channel our efforts towards conversions that drive sales. This revenue-focused approach empowers marketers to make better-informed decisions and allocate budgets more efficiently.

The Aggregate Approach in a Cookie-less Future

With digital marketing poised to transition to a cookie-less future, Pauwels’ emphasis on aggregate responses over individual-level attribution becomes increasingly pertinent. The imperative to shift towards RPM from vanity metrics only becomes more pressing.

By focusing on aggregate response, we can cut through the noise of excessive data. This enables us to identify clear patterns and trends that drive conversions, enabling us to tailor our marketing strategies for maximum impact on total sales.


As we push forward in this digital era, let’s realign our marketing strategies to not just chase engagement but to effectively convert these engagements into revenue. It’s time to move away from vanity metrics and embrace the value of Revenue Performance Metrics (RPM). By doing so, we ensure that every marketing pound we spend truly counts, bringing us one step closer to achieving our business goals.

In the constantly evolving world of digital marketing, it can feel like we’re navigating a labyrinth. As industry professionals, we grapple with an overwhelming array of metrics and Key Performance Indicators (KPIs) in our quest to measure and optimise campaign effectiveness. In the midst of this complexity, there’s a metric that’s often overlooked, but which holds immense potential to enlighten us about our digital strategy’s efficacy – the landing page view rate.

This metric is straightforward to calculate: it’s the total number of landing page views divided by the total number of outbound clicks to the landing page. While it may not be the sole indicator of performance marketing or digital advertising success, it is undeniably an essential barometer of the quality of the audience and the authenticity of the traffic being directed to your website.

As marketing pioneers at the forefront of digital advertising, we understand the power of this often underestimated metric. Let’s delve into the plethora of insights that the landing page view rate metric can offer and explore how you can leverage it to steer your digital strategy towards success.

1. Revealing Click Fraud:

A large volume of outbound clicks coupled with a low landing page view rate could be a harbinger of click fraud. Such discrepancies can alert you to malicious practices and enable you to protect your ad budget from being siphoned off by unscrupulous click farms or automated bots.

2. Identifying Accidental Clicks:

In an era of touchscreens, accidental clicks are a commonplace occurrence. A higher rate of accidental clicks inflates the outbound click count without contributing to actual landing page views. By monitoring this metric, you can refine your ad placement to mitigate this issue and enhance the user experience.

3. Understanding User Behaviour:

A low landing page view rate, despite high outbound clicks, might indicate that the content or offer in your ads isn’t compelling enough for users to wait for the page to load. This invaluable insight allows you to tailor your messaging to align better with your audience’s interests.

4. Analysing Page Load Time:

Page load time is a critical aspect of user experience, with a direct impact on landing page view rates. A consistently low view rate, despite high outbound clicks, could be a signal that your page is taking too long to load, particularly on mobile devices.

5. Recognising Website Errors:

Dips in landing page view rates could be indicative of site crashes, 404 errors, or broken links. These insights prompt immediate action, ensuring your landing page remains optimally functional.

6. Discerning Bot Activity:

High click-through rates with low landing page views may be a red flag for bot activity, inflating your ad metrics without delivering genuine value. Landing page view rates can help identify this issue, enabling appropriate action to ensure your campaigns are reaching real, prospective customers.

7. Deciphering Device Compatibility:

In today’s multi-device world, landing page view rate can shed light on your website’s compatibility across devices. If the rate is significantly lower on mobile devices compared to desktop, it suggests a potential issue with mobile optimisation, nudging you towards necessary action.

8. Detecting Geographical Anomalies:

If your campaign targets multiple geographical areas, a sudden drop in landing page view rates in a particular region can indicate localised internet issues. This knowledge allows you to temporarily pause ad spend targeted to the affected area, thus optimising your budget allocation.


Although the landing page view rate offers a wealth of insights, it’s crucial to remember it’s just one piece of the puzzle. Other metrics such as conversion rate, time on page, and bounce rate must also be considered to gain a holistic view of your campaign’s performance.

Furthermore, to address limitations such as the impact of ad blockers and increasing privacy regulations, implementing server-side tracking becomes imperative. This technique offers greater control over data collection and processing, thereby ensuring more accurate, reliable, and regulation-compliant data.

As we continue to chart the course of digital advertising, it’s imperative that we utilise the full potential of metrics like landing page view rate. Armed with these insights, we can truly make data-driven decisions, refine our strategies, and drive tangible business outcomes. As we at Offernet advocate, don’t just keep pace with the digital revolution – lead it. Leveraging metrics such as landing page view rates is one effective way to remain at the forefront of this exciting and fast-paced industry.

In an uncertain economic climate, it is crucial for businesses to optimise their digital advertising strategies to remain competitive and weather the storm. One way to achieve this is by mapping out the customer journey, understanding the metrics that truly matter, and identifying areas for optimisation. This article delves into the process of recession-proofing your digital advertising by adopting a customer-centric approach and focusing on meaningful performance measurement.


Mapping the Customer Journey: A Foundation for Success

Identifying Key Touchpoints

To begin mapping the customer journey, businesses must first identify the key touchpoints where customers interact with their brand, both online and offline. These touchpoints may include social media platforms, search engines, email marketing campaigns, and even in-store experiences. By gaining a comprehensive understanding of these interactions, businesses can develop a holistic view of the customer journey and uncover opportunities for improvement.


Defining Metrics that Matter

With a clear view of the customer journey, businesses can now focus on defining the metrics that truly matter. Rather than concentrating on vanity metrics, such as impressions or clicks, it is crucial to track metrics that directly impact revenue performance, such as conversion rate, return on ad spend (ROAS), customer lifetime value (CLV), and cost per acquisition (CPA). By prioritising these meaningful data points, businesses can make more informed decisions and optimise their digital advertising strategies for long-term success.


Analysing Customer Behaviour and Preferences

By mapping the customer journey and focusing on metrics that matter, businesses can gain valuable insights into customer behaviour and preferences. This information can be used to tailor advertising campaigns to better resonate with the target audience, improving engagement and driving conversions. Additionally, understanding customer preferences can help businesses identify potential areas for product or service improvement, ensuring they remain relevant and appealing in a challenging economic landscape.


Optimising the Customer Journey for Recession-Proof Digital Advertising

Personalising the Customer Experience

In a recession, it becomes even more critical for businesses to differentiate themselves and create meaningful connections with their customers. Personalising the customer experience by leveraging data-driven insights can help businesses stand out and foster customer loyalty. By tailoring content, offers, and messaging to individual customer preferences, businesses can cultivate a sense of value and relevance that keeps customers engaged and coming back for more.


Streamlining the Path to Conversion

Identifying and eliminating any barriers or friction points within the customer journey is crucial for optimising digital advertising during a recession. By streamlining the path to conversion, businesses can make it easier for customers to complete desired actions, such as making a purchase or signing up for a newsletter. This may involve simplifying website navigation, optimising landing pages for mobile devices, or offering multiple payment options to accommodate different customer preferences.


Iterative Testing 

Finally, recession-proofing digital advertising requires a commitment to ongoing iterative testing. By continually analysing performance data and revenue performance metrics, businesses can identify areas for improvement and make the necessary adjustments to their digital advertising strategies. This process of iterative testing allows businesses to remain agile and responsive to changing market conditions, ensuring they can adapt and thrive in the face of economic uncertainty.


Recession-proofing your digital advertising involves mapping out the customer journey, understanding the metrics that matter, and optimising each touchpoint for maximum effectiveness. By adopting a customer-centric approach and focusing on revenue performance measurements, businesses can improve their digital advertising strategies, driving revenue growth and long-term success, even during challenging economic times.

In the world of digital advertising, marketers often rely on a plethora of metrics to gauge the success of their campaigns. However, not all metrics are created equal, and many advertisers fall into the trap of prioritising ‘vanity metrics’ that may not accurately reflect campaign performance or contribute to revenue growth. This article examines the pitfalls of vanity metrics, offers alternatives that can deliver better Revenue Performance Measurement (RPM), and provides insights into how marketers can make more informed decisions for long-term success.


The Vanity Metrics Trap: Misleading Metrics in Digital Advertising

Vanity metrics are superficial data points that may look impressive on paper but do not necessarily correlate with actual business results. Common vanity metrics in digital advertising include:


  1. Impressions: The number of times an ad is displayed, regardless of user engagement or action. 
  2. Clicks: The number of times users click on an ad without considering the quality or intent of those clicks. 
  3. Social Media Likes and Followers: The number of likes, followers, or subscribers on social media platforms, which may not reflect the level of genuine user interest or engagement.

While these metrics can provide some insights into the visibility of a campaign, they often paint an incomplete picture of its overall effectiveness. Focusing solely on vanity metrics can lead to misguided decision-making and a failure to optimise campaigns for meaningful outcomes, such as generating leads or driving sales.


Redefining Success: Alternative Metrics for Better Revenue Performance Measurement

To achieve more accurate RPM, advertisers should consider shifting their focus towards the following alternative metrics:


  1. Conversion Rate: The percentage of users who complete a desired action after clicking on an ad, such as making a purchase or signing up for a newsletter. This metric provides a more direct measure of campaign effectiveness and its impact on revenue generation.
  2. Return on Ad Spend (ROAS): The revenue generated from an advertising campaign divided by its cost. ROAS helps advertisers assess the financial viability of their campaigns and identify opportunities for improvement.
  3. Customer Lifetime Value (CLV): The projected net profit attributed to the entire future relationship with a customer. By focusing on CLV, advertisers can prioritise acquiring and retaining high-value customers, driving long-term revenue growth.
  4. Cost Per Acquisition (CPA): The average cost of acquiring a new customer through an advertising campaign. This metric can help advertisers optimise their campaigns to reduce acquisition costs and improve overall profitability.


To drive meaningful RPM and long-term success in digital advertising, marketers must shift their focus away from vanity metrics and towards more meaningful, revenue-oriented data points. By prioritising metrics such as conversion rate, ROAS, CLV, and CPA, advertisers can make more informed decisions, optimise their campaigns for better financial outcomes, and, ultimately, drive sustainable growth. As the digital advertising landscape continues to evolve, embracing a more nuanced and results-driven approach to performance measurement will be crucial for businesses seeking to stay competitive and thrive in an increasingly complex market.

In the world of digital advertising, brand safety has emerged as a critical consideration for businesses looking to protect their image and reputation. As brands increasingly invest in online advertising, ensuring that their ads appear alongside appropriate content is of paramount importance. This article explores the concept of brand safety, the potential risks associated with unsuitable ad placements, and how Offernet utilises its bespoke Data Management Platform (DMP) and advanced machine learning to safeguard its clients’ advertisements.


Understanding Brand Safety and Its Importance

Brand safety refers to the measures businesses take to prevent their ads from appearing alongside inappropriate, offensive, or controversial content. Ensuring brand safety is crucial for businesses, as unsuitable ad placements can lead to the following risks:


  • Reputation Damage: Ads displayed alongside inappropriate content can tarnish a brand’s image, eroding consumer trust and confidence.
  • Loss of Consumer Confidence: Consumers may associate a brand with negative content, leading to a decline in brand perception and loyalty.
  • Financial Loss: Advertisers may experience a decrease in ad performance and a subsequent loss of revenue due to unsuitable ad placements.

Offernet’s Innovative Approach to Brand Safety

Offernet has developed a pioneering approach to brand safety, harnessing the power of its bespoke Data Management Platform (DMP) and advanced machine learning to protect its clients’ advertisements. This innovative solution offers the following benefits:


  • Comprehensive Ad Placement Review: Offernet’s DMP employs advanced machine learning models to monitor, analyse and review ad placements across various digital channels, including apps, websites, YouTube videos, and channels. By identifying any potentially undesired placements, Offernet can prevent ads from appearing alongside inappropriate content.

  • Active Management of Grey Lists: Offernet maintains and regularly updates an extensive “grey” list of placements that may present risks to brand safety. This proactive approach ensures that ads are displayed only in suitable environments, reducing the likelihood of negative associations and reputational damage.

  • Customisable Solutions: Offernet’s DMP allows businesses to tailor their brand safety settings according to their specific requirements and risk tolerance. This flexibility enables brands to create a customised strategy that aligns with their values and objectives.

  • Real-Time Monitoring and Reporting: Offernet’s DMP provides real-time monitoring and reporting capabilities, enabling businesses to track their ad placements and make informed decisions regarding their brand safety efforts. By staying informed and vigilant, brands can proactively manage potential risks and maintain control over their digital advertising strategy.


Brand safety is an essential aspect of any digital advertising strategy, and Offernet’s innovative approach demonstrates the potential of harnessing technology to protect and preserve brand integrity. By utilising its bespoke Data Management Platform and advanced machine learning capabilities, Offernet ensures that its clients’ advertisements are placed in appropriate environments, mitigating the risks associated with unsuitable ad placements. As businesses continue to navigate the complex digital advertising landscape, solutions like Offernet’s DMP will play an increasingly vital role in safeguarding brand safety and securing long-term success.

Your business got a shiny new website, and your priority is to start driving traffic to it! You’re probably excited to get started with an ad campaign, but there are a few things you need to do before you launch it. In this article, we’ll discuss five essential tools you need before starting any ad campaign.



UptimeRobot is a great tool for notifying you if your website goes down. If your site goes down, Uptime Robot will notify you so that you can pause your Facebook and Google campaigns. While the free plan provides Email notifications, I usually utilize the premium service with SMS alerts when launching a campaign with a big budget.



Hotjar is an analytics tool that allows you to see how users interact with your website. This is a critical tool for understanding what’s working and what’s not on your site. Do people drop off on your pricing page? Are they bouncing from your home page? Hot Jar will show you this data so that you can make the necessary changes to improve your website’s performance.


Google Analytics

Google Analytics is a free tool that provides insights into your website traffic. It’s important to understand where your traffic is coming from and what actions they’re taking on your site. Google Analytics also allows you to set up conversion tracking so that you can see how well your campaigns are performing in terms of leads and sales.


Google Tag Manager  

Google Tag Manager is a free tool that allows you to manage all your website’s tags in one place. Tags are snippets of code that are used for tracking purposes. With Google Tag Manager, you can quickly and easily add or remove tags from your website without having to edit the code directly. This is a great tool for keeping your website’s code clean and organized.


Offernet’s Touchpoint Analytics

Touchpoint is a customer journey analytics tool that delivers insights through journey mapping, sentiment analysis, and cross-channel correlation.

The platform provides marketers with rich insights into their customers and the impact the success of their marketing campaigns has on their bottom line by connecting data from all customer touchpoints, such as website cookie data,  point-of-sale records and loyalty program data, to create a single customer view. The bespoke analytics tools measure customers across multiple devices and drive better returns on ad-spend (ROAS).


Digital marketing is a complex and ever-changing field. It’s important to stay ahead of the curve and utilize the latest tools and technologies available to you. These five tools are essential for any digital marketer looking to start or improve their ad campaigns. While they may not be as well-known as some of the more popular advertising platforms, they’re just as powerful and can help you achieve better results for your business.

Before we dive into how to create a social media content calendar, let’s first understand what it is. A social media content calendar is a tool that helps marketers set goals and objectives for their social channels. Once these goals are identified, the marketer can begin working towards them by publishing content on these channels.


Set your objective

Do you want to encourage change, delight your current fans, or raise awareness of a new product, service, or campaign? Once you’ve figured that out, you can decide what kind of content is necessary and how often it should be published.

A social media content calendar is neither restrictive nor inflexible; it’s a dynamic document that reacts to each company’s needs and goals. Start by listing your objectives if you don’t already have a social media strategy in place.


Define the Audience

Consider your target audience when creating content to improve your chances of success. What type of content will they respond well to, and at what time? On which network? You need to answer these questions before you start crafting anything. For example, if you’re targeting tech-savvy individuals, try publishing blogs first and then tweeting or sharing them on Facebook. If this group also enjoys videos, go live to reach out to them more effectively!


Create A Content Schedule

After deciding how often you’ll publish each sort of material, create a calendar of social media postings. Include updates regularly. A few things to keep in mind while creating include: Use visuals/photographs that are designed in such a manner as not to take up too much room but are nevertheless able to convey the message strongly. Make sure it gets their attention immediately. In your coding, don’t forget to include hashtags relevant to your business and field, as well as appropriate links.


Managing Responsibilities  

Once you know what needs to be done, it’s time to think about who will do it. This might be just one person or a team, depending on the size of your company.

If you want to keep track of both your old and new content, as well as monitor themes, we recommend investing in a good scheduling tool. A platform that allows you not only to create new content but also post previous top-performing posts, giving them a second chance at likes and comments. Most importantly, one which gives the option to share relevant updates on Instagram and Twitter, tag people or make lists of frequently interacted with pages. Examples of some of our favourites are Hootsuite, Gain App, Sprout Social and Offernet’s Touchpoint platform.

Make a list of all the social media sites you use and keep track of how often you post on each one. Keep in mind to maintain your material; if most of your followers come from Facebook, for example, don’t use Twitter as a dumping ground for everything. Also, think about including blog material, infographics, or even motivational quotes, and if at all feasible, try linking them in a unique way to the main site (with a bio link) or article/product page that best relates to it.


Now that you understand what a social media content calendar is and how to set objectives, consider your audience, and create a content schedule, it’s time to think about who will do it. Managing responsibilities can be tricky, but with the right tools, everyone can stay on track. Most importantly, remember to keep your content fresh by publishing new material regularly and adapting to your target audience’s preferences.

In the rapidly evolving digital landscape, businesses are increasingly seeking innovative solutions to streamline lead generation and customer service efforts. One such solution gaining traction is the use of chatbots, which combine the benefits of automation with the personal touch of human interaction. This thought leadership article explores how Offernet’s AskFlowe chatbot has successfully blended cutting-edge technology with its social media management teams to deliver a seamless customer experience and improve lead generation for its clients.


The Promise of Chatbots: Improved Lead Generation and Customer Service

Enhancing Lead Generation

Offernet’s AskFlowe chatbot has revolutionised the lead generation process for businesses by engaging potential customers with personalised, relevant messaging. By leveraging advanced algorithms and natural language processing, AskFlowe can identify user intent, qualify leads, and provide tailored responses in real time. This proactive approach to lead generation not only saves time but also helps businesses effectively nurture and convert leads into customers.


Streamlining Customer Service

The AskFlowe chatbot is designed to handle a wide range of customer service inquiries, from answering frequently asked questions to providing guidance on product usage. This streamlined customer service process ensures that customers receive timely, accurate information, fostering a positive brand experience and driving customer satisfaction.


Blending Automation with Human Interaction

While chatbots can handle a significant portion of customer interactions, some situations require the expertise and empathy of the human touch. Offernet has mastered the art of blending its AskFlowe chatbot with its social media management teams, ensuring that customers receive the appropriate level of support. When the chatbot encounters a complex inquiry or detects a need for human intervention, it seamlessly transfers the conversation to a skilled team member who can provide personalised assistance.


The Offernet Advantage: A Seamless, Integrated Approach

By integrating the AskFlowe chatbot with its social media management teams, Offernet has created a seamless customer experience that delivers several key advantages:


Consistent Brand Messaging

Integrating AskFlowe with Offernet’s social media management teams ensures consistent brand messaging across all customer touchpoints. By aligning the chatbot’s responses with the brand’s tone of voice and guidelines, businesses can maintain a coherent brand image and foster customer trust.


Scalable Customer Support

By combining the efficiency of the AskFlowe chatbot with the expertise of its social media management teams, Offernet can provide scalable customer support that can expand or contract according to client needs. This flexibility allows businesses to effectively manage fluctuations in customer inquiries, ensuring that resources are allocated efficiently.


Data-Driven Insights

The AskFlowe chatbot collects valuable data from customer interactions, providing businesses with insights into customer preferences, behaviour, and trends. These data-driven insights can inform marketing strategies, helping businesses target their efforts more effectively and drive growth.


Offernet’s AskFlowe chatbot represents a significant advancement in the realms of lead generation and customer service, showcasing the potential of blending automation with human interaction. By integrating its chatbot with its social media management teams, Offernet delivers a seamless customer experience that fosters trust, satisfaction, and long-term loyalty. As businesses continue to embrace digital innovation, solutions like AskFlowe will play an increasingly pivotal role in shaping the future of customer engagement and lead generation.

SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find it. While there are many complex aspects to SEO, there are also some basic principles that anyone can follow.

It’s important for website owners to keep updated on the latest SEO trends that come out yearly. This way, you can keep your site current and one step ahead of the competition.

While many website owners want their site to be up-to-date with the latest trends, some of the older methods for rankings still hold importance.

This cheat sheet will walk you through the basics of SEO and provide some tips for getting your website ranked higher.


Set up Google Search Console to improve your website ranking.

SEO is a process that takes time and effort to improve website ranking. However, there are some things website owners can do to help the process along. One of those things is to set up Google Search Console and Bing Webmaster Tools.

Google Search Console is a free tool that helps website owners understand how their website performs on Google search results pages. It also provides insights on how to improve visibility and traffic.


Don’t forget about Bing Webmaster Tools.

Although Google is the king of search engines, that doesn’t mean you shouldn’t sign up for Bing or other competitors. Bing Webmaster Tools can give you different insights into how your website performs on its search engine. It’s also important to ensure your website is registered with other search engines like Yahoo and DuckDuckGo.


Set Up Google Analytics

One of the most important aspects of SEO is tracking your website’s analytics. This will help you understand where your website visitors are coming from, what pages they’re visiting, and how long they’re staying on your site.

Google Analytics is a free tool that provides all this information and more. It’s important to have Google Analytics set up on your website so you can track your website’s progress and make necessary changes along the way.


Create and Submit Your Sitemap

A sitemap is a file that contains a list of all the URLs on your website. This file helps search engines index your website and understand its structure.

You can create a sitemap using different tools, such as XML Sitemaps or Yoast SEO. Once you have created your sitemap, you can submit it to Google and Bing.

This will help them better index your website and understand its structure. This, in turn, will help improve your website ranking.


 Create a robots.txt File.

A robots.txt file is a file that tells search engines which pages on your website they can and cannot crawl. This is a helpful tool for website owners who want to restrict access to certain parts of their websites.

You can create a robots.txt file using different tools, such as RobotsGenerator or XML-Sitemaps. Once you have created your robots.txt file, you can submit it to Google and Bing.


Make Sure the Search Engines Can Crawl and Index Your Website 

To ensure that your website can be crawled and indexed by search engines, you must ensure that it is correctly set up and formatted. This includes setting up Google Search Console, Bing Webmaster Tools, and Google Analytics. You should also create a robots.txt file to restrict access to certain parts of your website and submit it to the search engines.


Design For Mobile First

Making sure your website is mobile-friendly is important for two reasons. First, because more and more people are using their phones to browse the web, and second because Google now uses mobile-friendliness as a ranking factor.

There are a few things you can do to make your website more mobile-friendly. One is to use a responsive design. This means that the website will adapt to the size of the screen it’s being viewed on. You can also use a mobile-specific template or create separate pages for mobile and desktop users.

If you’re unsure how your website looks on different devices, you can use Google’s Mobile-Friendly Test Tool to check.


Optimise Oversized Images

One thing you can do to help improve your website ranking is to check for oversized image files. Oversized image files can slow down your website and cause it to rank lower in search engine results pages.

You can use the image optimisation tool ImageOptim to compress your image files and reduce their size. This will help improve your website’s performance and ranking.


Detect broken links and missing pages.

Broken links and missing pages can also impact your website ranking. If search engines come across broken links or missing pages on your website, they will assume that your website is outdated and not worth ranking.


Use a descriptive URL

Using a descriptive URL can also help improve your website ranking. A descriptive URL is a URL that accurately describes the page it is on. For example, if you have a page about SEO, your URL should ideally be This will help search engines understand what your page is about and index it accordingly.


Use Title Tags, Meta Descriptions, and Image Tags

Title tags, meta descriptions, and image tags are all important elements of SEO. They help search engines understand your website and index it accordingly.

A title tag is the title of a web page. It appears in the search engine results pages (SERPs) as the clickable headline for a given result. A good title tag should be accurate, relevant, and descriptive.

A meta description is a short description of a web page that appears in the SERPs beneath the title tag. A good meta-description should be accurate, relevant, and persuasive. It should also include keywords that are relevant to the page it is describing.

An image tag is an HTML element that allows you to add keywords to an image. This helps search engines understand what the image is about and index it accordingly.

To sum up, using title tags, meta descriptions, and image tags can help improve your website ranking by helping search engines understand what your website is about and index it accordingly.


Use Keywords Strategically

Using keywords strategically can also help improve your website ranking. When you use keywords in your titles, meta descriptions, and content, it helps search engines understand what your website is about and index it accordingly.

However, you should avoid keyword stuffing, which is the act of cramming as many keywords into your titles, meta descriptions, and content as possible in an attempt to rank higher in the SERPs. Not only is this considered spammy and unethical, but it can also hurt your website’s ranking.

Instead, focus on using a few strategic keywords throughout your website. This will help search engines understand what your website is about and index it accordingly.


Link Building

Link building is the process of acquiring links from other websites to your own. Links are important for SEO because they help search engines understand how popular your website is. The more links you have pointing to your website, the higher your website will rank in the SERPs.

There are a few ways to build links to your website. One is to create high-quality content that other websites will want to link to. Another is to reach out to other websites and ask them to link to your website.


Use social media to your advantage.

Social media can also be used to build links to your website. When you post high-quality content on social media, other users will share it, which will help increase the reach of your website. Additionally, you can use social media to reach out to other websites and ask them to link to your website.


SEO is an ever-changing landscape, but by following the tips in this SEO cheat sheet, you can give your website a boost in the SERPs. Stay up-to-date on the latest SEO news and trends to ensure that your website continues to rank well.