Case History

Setting the Gold Standard in Digital Advertising

How Disney used the Bastion & Flowe Digital Command Centre to speak to the right people at the right time, ensuring the maximum return on ad-spend. 

  • Campaign Objective:

    Drive awareness of Marvel merchandise for selected retail stores in specific shopping centers

  • Campaign Goal:


  • Key Performance Indicator (KPI):

    Cost Per Person Reached
    (Total budget spent divided by the total number of unique people who saw the ad)

  • Audiences:

    Parents with children between the ages of 5 - 13 years of age, that frequently visit a specific shopping center in Johannesburg, Cape Town and Durban

  • Channels:

    Mobile Apps
    Google Display Network

The Result

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