Your business got a shiny new website, and your priority is to start driving traffic to it! You’re probably excited to get started with an ad campaign, but there are a few things you need to do before you launch it. In this article, we’ll discuss five essential tools you need before starting any ad campaign.



UptimeRobot is a great tool for notifying you if your website goes down. If your site goes down, Uptime Robot will notify you so that you can pause your Facebook and Google campaigns. While the free plan provides Email notifications, I usually utilize the premium service with SMS alerts when launching a campaign with a big budget.



Hotjar is an analytics tool that allows you to see how users interact with your website. This is a critical tool for understanding what’s working and what’s not on your site. Do people drop off on your pricing page? Are they bouncing from your home page? Hot Jar will show you this data so that you can make the necessary changes to improve your website’s performance.


Google Analytics

Google Analytics is a free tool that provides insights into your website traffic. It’s important to understand where your traffic is coming from and what actions they’re taking on your site. Google Analytics also allows you to set up conversion tracking so that you can see how well your campaigns are performing in terms of leads and sales.


Google Tag Manager  

Google Tag Manager is a free tool that allows you to manage all your website’s tags in one place. Tags are snippets of code that are used for tracking purposes. With Google Tag Manager, you can quickly and easily add or remove tags from your website without having to edit the code directly. This is a great tool for keeping your website’s code clean and organized.


Offernet’s Touchpoint Analytics

Touchpoint is a customer journey analytics tool that delivers insights through journey mapping, sentiment analysis, and cross-channel correlation.

The platform provides marketers with rich insights into their customers and the impact the success of their marketing campaigns has on their bottom line by connecting data from all customer touchpoints, such as website cookie data,  point-of-sale records and loyalty program data, to create a single customer view. The bespoke analytics tools measure customers across multiple devices and drive better returns on ad-spend (ROAS).


Digital marketing is a complex and ever-changing field. It’s important to stay ahead of the curve and utilize the latest tools and technologies available to you. These five tools are essential for any digital marketer looking to start or improve their ad campaigns. While they may not be as well-known as some of the more popular advertising platforms, they’re just as powerful and can help you achieve better results for your business.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.