Performance marketing is all about driving results, yet many businesses need help to get the most out of their marketing budgets. One of the main reasons for this is the failure to identify and eliminate waste properly. A powerful tool that can help businesses achieve this is Offernet’s approach to touchpoint analysis.

A touch point is any interaction a customer has with a business. This can include visiting a website, reading an email, or engaging with social media content. By analysing touch points, businesses can gain a deeper understanding of how customers interact with their brand and identify areas where they can improve.

One of the key advantages of touch point analysis is the ability to identify patterns and trends. For example, by analysing website traffic data, businesses may discover that a particular demographic or geographic location is more likely to convert, allowing them to focus their efforts on these groups. Similarly, by analysing social media data, businesses may discover that certain types of content perform better than others, allowing them to focus on creating more content that resonates with their target audience.

Another advantage of touch point analysis is the ability to identify areas where resources are being wasted. For example, suppose a business is spending a lot of money on social media advertising but needs to see a corresponding increase in conversions. In that case, it may be time to re-evaluate the strategy. Touchpoint analysis can help businesses identify these waste areas and make adjustments to improve ROI.

At Bastion & Flowe, we understand the importance of touch point analysis in performance marketing. Our team of experts uses the latest tools and technologies to analyse touch points, providing our clients with actionable insights that help them optimise their campaigns and improve their ROI. Whether you’re looking to improve your search engine rankings, increase website conversions, or boost your social media engagement, we can help you identify waste areas and make data-driven decisions that drive results.

Touchpoint analysis is a powerful tool that can help businesses identify areas of waste and improve ROI. It allows businesses to understand how customers interact with their brands and make data-driven decisions that drive results. At Bastion & Flowe, we use Offernet’s  Touch-point Analytics technology to help our clients achieve their marketing goals. Contact us today to see how we can help your business.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.