Success Story: King Price | Bastion & Flowe Digital Command Centre

Case History

Setting the Gold Standard in Digital Advertising

How King Price used the Bastion & Flowe Digital Command Centre to generate leads that resulted in an increased number of paying customers.

  • Campaign Objective:

    Generate online applications for the car and home insurance call centre sales teams

  • Campaign Goal:

    Conversion

  • Key Performance Indicator (KPI):

    Cost Per Conversion
    (Total budget spent divided by the total number of completed online applications)

  • Audiences:

    Car and Homeowners
    Monthly Income: R8 000+
    Age: 18+

  • Channels:

    Google Search
    Google Display Network
    Facebook
    Instagram

The Result

 

Graph represents the percentage of online applications the call center converted to sales versus total number of leads submitted by:

Non Lead Gener8or Campaign
Lead Gener8or Campaign

Lead Gener8or consistently outperformed the non lead gener8or campaign week-on-week over a 4 week period.

By week 4 Lead Gener8or’s machine learning capabilities out-performed the non lead gener8or campaign by over 150%

Campaigns ran concurrently with identical digital assets (Advertising creative’s and landing page.)

 

 

 

Graph represents the quality of leads generated, represented by the ratio of first premium paid by the customer against the total number of sales made by the call center, submitted by:

Non Lead Gener8or Campaign
Lead Gener8or Campaign

Lead Gener8or consistently outperformed the non Lead Gener8or campaign week-on-week over a 4 week period.

By week 4 Lead Gener8or’s machine learning capabilities out-performed the non Lead Gener8or campaign by over 230%

Campaigns ran concurrently with identical digital assets (Advertising creative’s and landing page.)


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