Amplify Out-of-Home media and drive an increase in competition entries via USSD or an Online Form
Cost Per Person Reached
(Total budget spent divided by the total number of unique people who saw the ad)
Users who would pass by specific Out-of-Home media placements
Frequent commuters in two specific transport hubs
Users who wear Safety Footwear
Location 1 enjoyed a 217% lift in weekly USSD competition entries during the digital amplification campaign.
Location 2 enjoyed a 183% lift in weekly USSD competition entries during the digital amplification campaign.
With just 1% of the total ad spend budget, digital, as a stand alone channel, generated 13% of the total entries received over the life of the campaign.
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Bastion & Flowe understand data and performance marketing so well. They are helping us transform the way we reach out to donors, how we engage them, and how we position the NSRI’s services in the lives of all South Africans – mainly on social media but in other interesting ways too. Their people are thoughtful, innovative and they love what they do, so it’s fun and rewarding to work with them.
We have worked with numerous marketing agencies over the years. Bastion & Flowe is the only one which has consistently exceeded our expectations in delivering results. We no longer need to worry about this part of our business thanks to them.
Since the inception of Offernet.JOBURG we have partnered with Bastion & Flowe in all areas of the Advertising Business. From services such as the amazing Lead Gener8or System, to strategy, implementation of campaigns across all platforms: Google, Facebook, Instagram, You Tube, but to name a few. The service has been impeccable and makes running the agency and keeping clients happy a very easy task. Their offerings and delivering the best ROI time and time again for our clients. OffernetJOBURG can only highly recommend Bastion & Flow to any company in the market.
I manage a few social media pages for a well known brand, B&F have removed the stress of boosting adverts on Facebook for me, there are never issues, always great feedback and good advice, it is a relief to know they have got my back. I love the dashboard, it gives a great indication on how well the ads are doing, it makes my job giving feedback to my clients easier.
We are a Digital Marketing Agency and have been working with Bastion & Flowe for the past 18 months. We have achieved huge results for our Clients. The fact that one can manage and control the exact requirements for a Client on LEAD Gener8or and be able to see immediate results on their dashboard is invaluable. Their ability to target and profile a potential customer is extensive. Most importantly is their willingness to treat all Clients with professionalism and a high level of service – no matter how small the budget. I have been in Marketing and Advertising for over 35 years and what Bastion&Flowe can offer is – in my opinion - just awesome. They are always one-step ahead.
Bastion & Flowe's input of ideas and always looking for ideas in promoting our company best as possible shows their commitment to our business. The Dashboard provides a great view of how well our ads do and how to improve as well as keeping our website up to standard.
We’ve partnered with Bastion & Flowe to assist us with specific PPC campaigns which need specialised consumer insight to deliver the best results. They’ve helped us with Google Search, Display as well as Facebook Lead Generation campaigns ranging from R5000 to R500 000, and we’ve had more than adequate success with almost every project that we’ve worked together on. I would recommend them to any business including other agencies who require additional insight or capacity. They’ve worked PPC down to a science that enables them to be agile and pick up on trends that have previously gone unnoticed.
What appeals to us is how this tool allows us to empower our franchisees to run their own cost-effective, bespoke local marketing campaigns in a radius around their store.
Baston & Flowe’s work with Harvey World Travel’s digital marketing has made a significant different to our business. We’ve seen an increase in traffic to our website on 30% of our previous marketing spend which has been pretty remarkable. I call it our “Uber” Marketing tool. They require almost no time or effort from me which allows our team to concentrate on different parts of our company rather than worry about our digital space! The best part was that I could completely trust their team to represent our company professionally with franchisees and help them with their community marketing strategies.
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Before our journey with Bastion & Flowe started, our social media presence was little to none. With the proactive assistance from the Bastion & Flowe team, our Facebook community has almost grown by 2000% in merely 2 months. Their continuous drive and passion in what they do definitely give's them a huge competitive advantage. Thank you!
My experience with Lead Gener8or was very pleasant. The website is very easy to use and the staff are more than happy to help you step by step through the process to guarantee that you know how everything works. I chose to only send out the SMS campaign and it was very successful for my business. It brought a lot of new feet through our door, and not only increased patient awareness of our existence, but also lead to many sales. We did experience one very unhappy person, that was not pleased that he received an SMS from us. But the staff at Bastion & Flowe handled it very professionally and advised me that should anything like that happen again that they have procedures in place that handles any major upsets. They also called the unhappy patron to calm him down and explain how many thousand of jobs this industry creates. I am planning on using them at a regular basis as they have proven to be a very successful form of advertising.
LockLatch and Bastion Flowe have worked together since October 2015 to develop and implement direct marketing campaigns to increase Brand Awareness and Drive Sales. Such has been the success of the campaigns that they now represent just over 50% of our business in South Africa. If you have any internet based Direct Marketing needs, I can thoroughly recommend team at Bastion Flowe.