Success Story: Lemaitre | Bastion & Flowe Digital Command Centre

Case History

Setting the Gold Standard in Digital Advertising

How Lemaitre used the Bastion & Flowe Digital Command Centre to Amplify their Out-of-Home media campaigns to ensure maximum ROI.

  • Campaign Objective:

    Amplify Out-of-Home media and drive an increase in competition entries via USSD or an Online Form

  • Campaign Goal:

    Awareness

  • Key Performance Indicator (KPI):

    Cost Per Person Reached
    (Total budget spent divided by the total number of unique people who saw the ad)

  • Audiences:

    Users who would pass by specific Out-of-Home media placements
    Frequent commuters in two specific transport hubs
    Users who wear Safety Footwear

  • Channels:

    Facebook
    Instagram

The Result

 

 

Location 1 enjoyed a 217% lift in weekly USSD competition entries during the digital amplification campaign.


Location 2 enjoyed a 183% lift in weekly USSD competition entries during the digital amplification campaign.

 

 

 

 

With just 1% of the total ad spend budget, digital, as a stand alone channel, generated 13% of the total entries received over the life of the campaign.


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