When it comes to digital advertising, Return On Ad Spend (ROAS) is a crucial metric for any business. After all, if you’re not seeing a return on your investment, then what’s the point? As an entrepreneur, it can be incredibly challenging to maximise ROAS when resources are limited. However, with the right strategies and tools, achieving a significant return on your digital advertising spend is possible.

One of the most important things to keep in mind when trying to maximise ROAS is to focus on revenue-based metrics. This means you should consider metrics such as conversions, sales, and revenue rather than clicks, views, and impressions. These metrics give you a clearer picture of how your digital advertising campaigns impact your bottom line.

Another key strategy for maximising ROAS is to use multi-touch attribution. This attribution model allows you to see the entire customer journey, from initial engagement to conversion, which can help you identify which channels and campaigns are most effective. These insights should then be used to optimise your digital advertising strategies and focus your budget on the channels that deliver the best return.

There are also several free tools available that can help entrepreneurs to manage their digital advertising expenses and maximise ROAS. For example, Google Analytics and Google Ads can help track website and app usage. In contrast, Facebook Ads Manager and Hootsuite Insights can help you to manage and optimise your social media advertising campaigns. SEMrush and Canva can also help you research keywords and create professional-looking graphics and ads.

In conclusion, maximising ROAS with digital advertising can be challenging for entrepreneurs. Still, with the right strategies and tools, achieving a significant return on your investment is possible. By focusing on revenue-based metrics, multi-touch attribution, and free tools, entrepreneurs can optimise their digital advertising strategies and make the most of their limited resources.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of Offernet.net, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.