Performance marketing is all about driving results, but how do you know if your efforts are paying off? The answer lies in measuring your campaign’s return on investment (ROI). This article will explore the importance of measuring ROI and provide tips on how to do it effectively.


Measuring ROI is essential for any business that wants to make data-driven decisions. By calculating the ROI of your campaigns, you can determine which efforts are generating the most revenue and which are not. This information can then be used to optimise campaigns and improve ROI.


One of the key metrics to track when measuring ROI is the cost per acquisition (CPA). This metric compares the cost of a campaign to the number of customers acquired, providing a clear picture of how much it costs to acquire a new customer. By analysing CPA data, businesses can identify which campaigns generate the most revenue and adjust as needed.

Another important metric to track is the conversion rate. This metric compares the number of website visitors who take a desired action (such as making a purchase or filling out a form) to the total number of visitors. By analysing conversion rate data, businesses can identify which campaigns drive the most conversions and adjust as needed.


At Bastion & Flowe, we understand the importance of measuring ROI in performance marketing. Our team of experts uses the latest tools and technologies to track key metrics such as CPA and conversion rate, providing our clients with actionable insights that help them optimise their campaigns and improve ROI. Whether you’re looking to increase website conversions or boost your social media engagement, we can help you measure the ROI of your efforts.


Measuring the ROI of your performance marketing efforts is essential for making data-driven decisions. By tracking metrics such as CPA and conversion rate, businesses can identify which campaigns generate the most revenue and adjust as needed. At Bastion & Flowe, we use ROI analysis to help our clients achieve their marketing goals. Contact us today to see how we can help your business.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.