The customer journey can be a complex and confusing process. With so many different touchpoints and channels, it can be challenging to know which marketing efforts drive the most revenue. That’s where attribution comes in.


Attribution is the process of determining which marketing channels and touchpoints are driving conversions and revenue. It’s a crucial tool for businesses that want to understand their customer journey and optimise their marketing efforts.


But navigating the world of attribution can be a daunting task. There are many different attribution models and methodologies to choose from, each with its own strengths and weaknesses. That’s where Bastion & Flowe’s revenue science expertise comes in.


Bastion & Flowe’s revenue science experts are experienced in navigating the complex world of attribution. They understand the intricacies of different attribution models and can help businesses to choose the right methodology for their needs.


But attribution is not just about choosing the right model. It’s about using data and analytics to gain insights into the customer journey and using this information to optimise marketing efforts.


This is where Bastion & Flowe’s revenue science expertise comes in. By using data science and digital marketing analytics, they can help businesses to gain a deep understanding of their customers and their behaviours. This can help them to identify patterns and trends and optimise their marketing efforts accordingly.


For example, Bastion & Flowe’s revenue science experts might use data and analytics to identify which marketing channels drive the most revenue for a particular business. They might then recommend that the business allocate more resources to these channels, and optimise its messaging and targeting to maximise its impact.


The benefits of attribution are clear. By understanding the customer journey and optimising marketing efforts accordingly, businesses can increase revenue, improve customer satisfaction, and stay ahead of the competition.


In conclusion, attribution is a complex and essential part of the marketing process. But with the help of Bastion & Flowe’s revenue science expertise, businesses can navigate this complex world and make sense of their customer journey. So if you want to optimise your marketing efforts and boost revenue, it’s time to invest in attribution and start reaping the rewards of data-driven marketing.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.