Case History

Setting the Gold Standard in Digital Advertising

How PPS used the Bastion & Flowe Digital Command Centre to maximise the efficacy of their lead generation campaign, whilst facilitating the direct comparison of the cost per lead from other advertisers.

  • Campaign Objective:

    Generate short term insurance leads specifically targeting graduate professionals.

  • Campaign Goal:

    Conversion

  • Key Performance Indicator (KPI):

    Cost Per Conversion
    (Total budget spent divided by the total number of completed online applications)

  • Audiences:

    Graduate professionals
    Business owners
    Specific industries

  • Channels:

    Google Search
    Google Display Network
    Facebook
    Instagram

The Result

 

Graph represents the average cost per online applications submitted by two non Lead Gener8or campaigns versus a Lead Gener8or campaign.

Lead Gener8or consistently outperformed the non Lead Gener8or campaigns lowering the average cost per lead monthly over a 3 month period.

By month 3 Lead Gener8or’s average cost per lead was 280% cheaper than the non Lead Gener8or leads.

Campaigns ran concurrently with identical digital assets (advertising creatives and landing page.)

 

 


Let Our Digital Command Center Help Your Business Maximise Your Digital Advertising's Effectiveness

Book a free consultation with one of our digital strategists by completing this form

    What Our Client Say