Creative Specifications

To ensure maximum effectiveness and optimal delivery, each and every Lead Gener8or™ channel has a set of specific copy and design rules that need to be adhered to.   The scope of this document is to provide designers and advertisers with technical specifications, design specifications and best practices guidelines to ensure that ads and messages comply with the relevant partner advertising network quality requirements and fall within certain legal constraints.

Please note that this guide only covers the basic copy and design parameters, as partner networks can change their requirements or products without notice.  A particular ad you’ve designed may be rejected for reasons beyond Bastion & Flowe’s control. The onus is on you to check the relevant advertiser’s policy links in the relevant sections.  If you are uncertain about your ad, contact the Bastion & Flowe help desk at [email protected]