Google Adverts Guide

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  • A landing page or website is required for all Google campaigns.
  • A YouTube channel is required for all YouTube campaigns.
  • All messages must be checked and approved by Bastion & Flowe before being loaded onto the system. 
  • Messages will not be sent to blocked, suppressed, blacklisted, unsubscribed  or opted-out users.
  • Messages will not be sent to leads listed on Bastion & Flowe's sensitive names list. 
  • Only Cost-Per-Click or Cost-Per-Mili (1000 impressions) are allowed.

Ad Styles

  1. Google Search ad

    • Headline: May not contain more than 25 characters.
    • Description line 1: May not contain more than 35 characters.
    • Description line 2: May not contain more than 35 characters.
    • Display URL: May not contain more than 35 characters.
    • A minimum of 20 keywords per ad is required. 
    • A maximum of 100 keywords are allowed.

     

  2. Dynamic Search Ad

    Dynamic Search add

    • Description line 1: May not contain more than 35 characters.
    • Description line 2: May not contain more than 35 characters.
    • Display URL: May not contain more than 35 characters.
    • A minimum of 20 keywords per ad is required. 
    • A maximum of 100 keywords are allowed.
  3. Text Ad

    • Headline: May not contain more than 25 characters.
    • Description line 1: May not contain more than 35 characters.
    • Description line 2: May not contain more than 35 characters.
    • Display URL: May not contain more than 35 characters.
  4. Image Ad

    • Image ads can be supplied in any of the following formats:
      • HTML
      • HTML 5
      • GIF
      • JPEG
      • PNG 
    • Flash animations are not allowed.
    • Creatives need to be supplied for the following banner sizes (Pixels):
      • 120 x 600 (Vertical)
      • 160 x 600 (Vertical)
      • 300 x 600 (Vertical)
      • 250 x 250 (Square)
      • 336 x 280 (Square)
      • 300 x 250 (Square)
      • 200 x 200 (Square)
      • 320 x 50 (Horizontal)
      • 468 x 60 (Horizontal)
      • 970 x 90 (Horizontal)
      • 320 x 100 (Horizontal)
      • 728 x 90 (Horizontal)

  5. Lightbox Ad
    • Graphics can be supplied in any of the following formats:
      • HTML
      • HTML 5
      • GIF
      • JPG
      • PNG
    • Headline: May not contain more than 25 characters.
    • Description line 1: May not contain more than 60 characters.
    • Display URL: May not contain more than 35 characters.
    • Video of the ad needs to be hosted on YouTube and must comply with YouTube requirements.
    • Banners need to be supplied in the following sizes (Pixels):
      • 160 x 600
      • 300 x 600
      • 250 x 250
      • 300 x 250
      • 320 x 50
      • 468 x 60
      • 468 x 60
      • 728 x 98
  6. Video ad
    • Video Codec: H.264, MPEG-2 or MPEG-4.
    • Audio Codec: MP3 or AAC.
    • Videos run on display network and YouTube. 
    • The headline is limited to 35 characters.
    • Description line 1 is limited to 35 characters.
    • Description line 2 is limited to 35 characters.

    Screen Shot 2016-05-31 at 3.30.04 PM

  7. Gmail Image Ad
    • Company name is limited to 15 characters.
    • Subject line is limited to 25 characters.
    • Description line is limited to 100 characters. 
    • Image size: 650 x [300 to 1000] px
    • Supported Files: 
      • JPG
      • PNG
      • GIF
      • HTML
      • HTML 5

  8. Gmail Multiple Products Ad
    • Company name is limited to 15 characters.
    • Subject line is limited to 25 characters.
    • Description line is limited to 100 characters. 
    • Maximum of 6 products allowed. 
    • Image size: 650 x [300 to 1000] px
    • Supported Files: 
      • JPG
      • PNG
      • GIF
      • HTML
      • HTML 5

Resources

Google Best Practice AdviceHow to be successful with online marketing

Google provides free tips and insight on how to be more successful with online marketing.  As Google's display and search networks are a key part of the OfferNet network, we advise you to ensure that your ads comply with their best practices.  You can learn more here.

Google Adsense Sandbox

Do you know what your competitors are doing in the world of online marketing?  The Google Adsense sandbox allows you to view ads displayed on keywords and also to see if your domain is banned on the advertising platforms.  You can do it here