Social Media Adverts Guide

Facebook images must not contain more than 20% text.
Flash, Gif animations, and Java Script are not permitted.
To link the campaign to your own Facebook page, we require the following:
- A business/public Facebook Page
- Administrative access to your Facebook Page
All messages must be checked and approved by Bastion & Flowe prior to being loaded onto the system.
Messages will not be sent to blocked, suppressed, blacklisted, unsubscribed or opted-out users.
Messages will not be sent to leads listed on Bastion & Flowe's sensitive names list.

Ad Styles

Facebook Single Image Ad
- Image size: 1200px x 628px (Recommended)
- Image must not contain more than 20% text
- Descriptors, including #tags, must not contain more than 300 characters
- Headline must not be longer than 30 characters
- Newsfeed descriptions must not contain more than 300 characters
Facebook Slideshow Ad
- Image size: 1200px x 628px (Recommended)
- Minimum of 3 images or video required.
- Maximum of 7 images allowed.
- Video Minimum resolution: 720p.
- Video Format: .MOV or .MP4.
- Aspect ratio: Widescreen 16:9.
- Image must not contain more than 20% text.
- Description line, including #tag, should not contain more than 300 characters.
- Headline must not contain more than 30 characters
- Newsfeed description must not contain more than 300 characters.
Facebook Video Ad
- Video minimum resolution: 720p.
- Video format: .MOV or .MP4.
- Resolution: at least 720p.
- Aspect ratio: Widescreen 16:9.
- Max length: 60 minutes. (2.3GB)
- Description line, including #tag, must not contain more than 300 characters.
- Headline must not contain more than 30 characters.
- Newsfeed description must not contain more than 300 characters.
Facebook Multiple Images Ad
- Image size: 1080 x 1080 pixels. (Recommended)
- Minimum of 3 images or video’s required.
- Maximum of 5 images allowed.
- Video Minimum resolution: 720p.
- Video Format: .MOV or .MP4.
- Aspect ratio: Widescreen 16:9.
- Image must not contain more than 20% text.
- Description line, including #tag, must not contain more than 300 characters.
- Headline must not contain more than 30 characters.
Instagram Ad
- Image size: 1080 x 1080 pixels. (Recommended)
- Minimum of 1 image or video required.
- Maximum of 5 images allowed.
- Video Minimum resolution: 720p.
- Video Format: .MOV or .MP4.
- Aspect ratio: Widescreen 16:9.
- Image must not contain more than 20% text.
- Description line, including #tag, must not contain more than 300 characters.
- Headline must not contain more than 30 characters.