Social Media Adverts Guide

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  • Facebook images must not contain more than 20% text. 
  • Flash, Gif animations, and Java Script are not permitted.
  • To link the campaign to your own Facebook page,  we require the following:
    • A business/public Facebook Page
    • Administrative access to your Facebook Page
  • All messages must be checked and approved by Bastion & Flowe prior to being loaded onto the system. 
  • Messages will not be sent to blocked, suppressed, blacklisted, unsubscribed or opted-out users.
  • Messages will not be sent to leads listed on Bastion & Flowe's sensitive names list. 

Ad Styles

  1. Facebook Single Image Ad
    • Image size: 1200px x 628px (Recommended)Screen Shot 2016-05-30 at 4.52.50 PM
    • Image must not contain more than 20% text
    • Descriptors, including #tags, must not contain more than 300 characters
    • Headline must not be longer than 30 characters
    • Newsfeed descriptions must not contain more than 300 characters

     

  2. Facebook Slideshow Ad
    • Image size: 1200px x 628px (Recommended)
    • Minimum of 3 images or video required.
    • Maximum of 7 images allowed.
    • Video Minimum resolution: 720p.
    • Video Format: .MOV or .MP4.
    • Aspect ratio: Widescreen 16:9.
    • Image must not contain more than 20% text.
    • Description line, including #tag, should not contain more than 300 characters. 
    • Headline must not contain more than 30 characters
    • Newsfeed description must not contain more than 300 characters.
  3. Facebook Video Ad
    • Video minimum resolution: 720p.Facebook video ad
    • Video format: .MOV or .MP4.
    • Resolution: at least 720p.
    • Aspect ratio: Widescreen 16:9.
    • Max length: 60 minutes. (2.3GB)
    • Description line, including #tag, must not contain more than 300 characters. 
    • Headline must not contain more than 30 characters.
    • Newsfeed description must not contain more than 300 characters.
  4. Facebook Multiple Images Ad
    • Image size: 1080 x 1080 pixels. (Recommended)
    • Minimum of 3 images or video’s required.
    • Maximum of 5 images allowed.
    • Video Minimum resolution: 720p.
    • Video Format: .MOV or .MP4.
    • Aspect ratio: Widescreen 16:9.
    • Image must not contain more than 20% text.
    • Description line, including #tag, must not contain more than 300 characters. 
    • Headline must not contain more than 30 characters.
  5. Instagram Ad
    • Image size: 1080 x 1080 pixels. (Recommended)
    • Minimum of 1 image or video required.
    • Maximum of 5 images allowed.
    • Video Minimum resolution: 720p.
    • Video Format: .MOV or .MP4.
    • Aspect ratio: Widescreen 16:9.
    • Image must not contain more than 20% text.
    • Description line, including #tag, must not contain more than 300 characters. 
    • Headline must not contain more than 30 characters.

Sample Facebook Message

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Resources

Facebook Advertising Guidelines

To ensure that Facebook does not stop, block or reject your ads,  make sure that they comply with Facebook's advertising guidelines.  Learn more here