The COVID-19 pandemic has disrupted the global economy and fundamentally changed how businesses operate. As the world adapts to the “new normal,” revenue science has become more important than ever. In this article, we’ll explore how revenue science is adapting to the post-pandemic world and what businesses can do to optimise their revenue in this new environment.


Shift to Online Channels

One of the biggest changes brought about by the pandemic has been the shift to online channels. With lockdowns and social distancing measures in place, businesses have had to rely more heavily on digital channels to connect with customers. Revenue science is adapting to this new reality by focusing more on digital marketing and e-commerce strategies. By optimising their online presence and engaging with customers through digital channels, businesses can continue to generate revenue even amid a pandemic.

Changing Consumer Behaviour

The pandemic has also had a significant impact on consumer behaviour. With many people working from home and spending more time online, their purchasing habits have shifted. Revenue science is adapting to these changes by analysing data on consumer behaviour and using this information to optimise marketing and sales strategies. By understanding consumers’ new needs and priorities in a post-pandemic world, businesses can tailor their products and services to meet these changing demands.

Emphasis on Agility

In a post-pandemic world, businesses need to be more agile than ever. With the situation constantly changing, revenue science is adapting by emphasising flexibility and adaptability. This means being able to pivot quickly in response to changing circumstances and being able to optimise revenue in a rapidly changing environment.

Use of Advanced Analytics

Finally, revenue science is adapting to the post-pandemic world by using advanced analytics and data science techniques. By analysing large amounts of data on customer behaviour and revenue trends, businesses can gain valuable insights into optimising their revenue in a post-pandemic world. This includes everything from customer segmentation to multi-touch attribution, and it’s a crucial part of any successful revenue optimisation strategy.


In conclusion, revenue science is adapting to the post-pandemic world by focusing more on digital marketing and e-commerce strategies, analysing changing consumer behaviour, emphasising agility, and using advanced analytics. By adopting these strategies and techniques, businesses can optimise their revenue in the “new normal” and stay ahead of the competition.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.