Person experiencing virtual reality, illustrating AI and Future Jobs in technology advancement.

In today’s technologically advanced world, it’s an accepted reality that the jobs our children and grandchildren will hold in the future may not even exist today. This notion isn’t a new one – think about the advent of the internet or the rise of social media, both of which gave birth to whole new industries and jobs that were inconceivable just a few decades ago. Yet, as we stand on the verge of the AI revolution, this idea feels more pertinent than ever. AI and automation are not only creating new jobs; they’re fundamentally reshaping how we work and what skills we’ll need in the workforce of tomorrow.


Emergence of New Jobs and Roles

As technologies continue to advance, they’re creating an entirely new set of jobs and roles. Data scientists, AI specialists, and machine learning engineers were practically unheard of a decade ago. Today, they’re among the most in-demand professions worldwide.


In addition to these technical roles, there’s an increasing need for professionals who can bridge the gap between technology and other fields. For instance, ethicists who can navigate the moral complexities of AI, or communication experts who can explain AI technologies in a way that’s understandable to the wider public.


Reshaping Existing Roles

Whilst AI is creating new jobs, it’s also reshaping existing ones. Many tasks that were once time-consuming and repetitive are now being automated, freeing up professionals to focus on more strategic, creative, and value-adding activities. As a result, jobs are becoming more complex and interesting, requiring a higher level of skills and creativity.


This isn’t to say that all jobs will change overnight, or that everyone will need to become an AI expert. Rather, a basic understanding of AI and its capabilities will become an increasingly valuable skill, much like digital literacy is today.


A New Set of Skills

The rise of AI is also driving a shift in the skills that are in demand. As automation takes over routine tasks, there’s an increasing demand for ‘human’ skills that AI struggles to replicate – skills like critical thinking, creativity, emotional intelligence, and complex problem-solving.


Furthermore, there will be a growing need for lifelong learning, as the pace of technological change means that skills can become outdated more quickly. The ability to continuously learn, adapt, and apply new knowledge will be crucial.


Looking to the Future

As we look to the future, it’s clear that AI will play a pivotal role in shaping the jobs of tomorrow. It’s an exciting prospect, filled with opportunities and challenges alike. But one thing is certain: by embracing AI and the changes it brings, we can create a future workforce that’s more creative, more efficient, and more prepared for the opportunities of tomorrow.


The key is to view AI not as a threat, but as a tool that can amplify our skills and capabilities. After all, the most successful businesses of the future won’t be those that replace humans with AI, but those that find the most effective ways to work alongside it.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.