Case History

Setting the Gold Standard in Digital Advertising

How a sports betting company used the Bastion & Flowe Digital Command Centre to grow their Facebook following in a way that complies with Facebook's policies.

  • Campaign Objective:

    Grow Facebook followers in a manner that complies with Facebook policies.

  • Campaign Goal:


  • Key Performance Indicator (KPI):

    Cost Per Person Conversion 
    (Total budget spent divided by the total number of new Facebook page followers)

  • Audiences:

    Existing Retail customers
    Existing Online customers
    Competitor’s customers
    Users with an affinity for Sports Betting

  • Channels:


The Result

Explosive follower growth and a reduction of over 80% in the cost of acquiring a new follower over 9 iterations. 

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