Social media platforms have become a crucial part of how businesses connect with customers and promote their brands in today’s digital age. However, with the rise of social media also comes the increase in brand impersonators, who use these platforms to scam customers and damage a brand’s reputation.

It is the responsibility of brands to take action to protect their customers from these fraudsters. This means actively monitoring social media platforms for brand impersonators and taking steps to remove them as and when detected. Brands must rely on something other than social media networks to police their brand for them.

Brands must take this responsibility because social media networks can only sometimes effectively police their platforms. They have millions of users, and monitoring every account, post, or comment is impossible. Even if they can identify a brand impersonator, they may need more resources or legal authority to take action against them.

Another reason is that brand impersonators can cause significant harm to customers. They may steal personal information, money or other valuable assets from unsuspecting customers. They can also damage a brand’s reputation by associating it with fraudulent activity. By not acting against brand impersonators, brands are not just leaving their customers at risk but also risking damaging their reputations.

In conclusion, brands are responsible for protecting their customers from fraudsters by actively monitoring social media platforms for brand impersonators and taking action to remove them. Brands must rely on social media networks to police their brand for them. Brands need to protect their customers and also their reputations.

Bastion & Flowe offers a solution for brands looking to monitor and protect their presence on social media actively. Our services can help brands identify and remove brand impersonators and provide ongoing monitoring to ensure that the brand’s reputation remains protected. Contact us today for a free consultation.

About JG Bezuidenhout

JG Bezuidenhout is a founding partner of the South African subsidiary of, the data technology company housed in London, United Kingdom. Although based in Cape Town, JG is the global head of Offernet's advisory and innovation hub and, as such, is responsible for the monitoring and implementation of cutting-edge solutions, particularly within the digital marketing environment. Using advanced technologies such as big data and machine learning, as well as their bespoke Touchpoint Analytics™ system, Offernet can accurately and dramatically improve their clients' returns on advertising spend (ROAS). Their comprehensive approach to marketing, which includes advisory services, data analytics, and media buying, makes Offernet a valuable partner. If you want to take your marketing to the next level to achieve far more measurable results and align yourself with the growth strategies of the entire C-suite (and the company as a whole), Offernet is a logical choice.

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